Intuit

Intuit wanted to make a film showcasing Intuit Intelligence, so we proposed a novel premise: what if we developed a film entirely with AI and let our agent personas decide based on their brand data?

From Intuit’s core SMB audiences, we had our “Ambitious Achiever” and “Independent Builder” personas serve as our focus group, stress testing all phases of the production — from initial concept, through scripts, storyboards, and edit — all in 4 short weeks. The final result demonstrates what’s possible in this new world of AI film production.