Mr. Muscle — Douyin

Ahead of the launch of the new Easy Clean Kitchen lineup in China, we created a series of 45 unique social videos on the Douyin platform. The concept positioned Mr. Muscle as an authentic content creator, making videos across five different themes ranging from more product-focused demos to brand awareness entertainment pieces.

Done entirely with AI, this project was also the first time Mr. Muscle’s new voice was introduced, speaking Mandarin no less.